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What Are The Expectations of Licensors and Licensees |
Published : 2017-03-29 - Duration : 04:11 - View : 4
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http://PeteCanalichio.com. Licensees expect that the licensor will approach the licensing relationship with a win-win attitude. Opportunities may seem "ripe for the picking" but the licensor expects the licensee to start with building the brand into the product first. The relationship is mutually beneficial if both understand their roles - and so, ...
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